Lao Jie Kou

Design: Four Happiness Packaging Design (四喜包装设计)
Project Type: Produced
Location: Xi’an, China
Packaging Contents: Nuts
Packaging Substrate / Materials: Plastic pouch

Under-line sales, packaging not only to play a role in identification, but also need to be able to “sell goods.” From the perspective of customer buying logic, customers are thinking through branding and brand selection. The simple explanation is that the customer buys a product. The first is to find a category, such as melon seeds. After the demand for melon seeds in the mind, go to the supermarket snack shelf to find the right product. At this time, there are two words or figures on the package. Will enter the customer’s choice. If we are not a strong brand and have not clearly stated what the product is, the customer will exclude us at this stage. I lost the opportunity to sell.