Morningstar Brewery

Design: Gracy Liu
Project Type: Student Project
School: Savannah College of Art and Design
Course: Advertising
Tutor: Judy Salzinger
Location: Atlanta, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, vinyl, gold foil, cardboard
Printing Process: Digital printing, foil stamping

When you think of beer, you probably imagine a pool party with college friends or a barbecue night in the backyard with family. The Morningstar beer isn’t only for creating memories and having a good time with your loved ones. It is also high quality and sophisticated enough for a classy lady in her gorgeous gown, or a gentleman enjoying his cigar in his tailored tux. You should be able to choose your favorite beverage on any occasion or location, and not to worry about your image or social status.

The brand Morningstar represents a lifestyle of authenticity and enrichment. It is a premium beer that brings more flavors to the moments in life, and it is for those who enjoy the finer times. It’s the choice of awareness, a refined simplicity, and discerning taste. We encourage everyone to listen to what you want in heart, do what you love in life, and choose what you drink in any places.

What’s Unique?
Morningstar Brewery is a beer brand inspired by the Netflix series Lucifer. Each label has a unique symbol based on the story inspired by 3 Lucifer characters: Lucifer, Mazikeen, and Amenadiel. The color and symbol for each label are to represent the personalities of the characters. I have chosen to use the bottle of Modelo beer because of its unique silhouette that suits the aesthetics of Morningstar beer and the story of Lucifer.