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My Last Page

Design: Radhika
Project Type: Student Project
School: MIT Institute of Design, Pune
Course: Graphic Design
Location: India
Packaging Contents: Colour pencils pack, pencil pack
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

'My Last Page' is a 'hypothetical' campaign done for Steadtler.

The brief - To design a 360 degree integrated campaign for the promotion of Steadtler.

Idea - This campaign draws inspiration from the last page of notebooks where students tend to doodle their hearts out in their free time (or even between lectures!) It is one of the most creative spaces as people do not shy away from drawing out their deepest yearnings or even zone out at times which makes it a wonderful space to see and experience the creative side of someone (even the bookworms). The last page keeps your ideas flowing and so does the high quality, high precision Steadtler stationery and hence, making the idea synonymous to the brand.

The campaigns aims at collecting these artistic doodles from as many students as possible and then print it out on the 'Limited Edition' stationery packaging. The packaging serves as the conclusion of the campaign by acknowledging the creative side of each and everyone. Highest quality stationery dedicated to the artist in everyone and to the love of creativity is the ultimate aim of the brand and the campaign.

It will be made up of doodles by 'actual users' of a stationery brand. It will publish artworks by the 'hidden artist' within people from all walks of life. (P.S. some illustrations have been taken from the net to give the idea of how the packaging will look like)

What's Unique?
What's unique is that it will feature doodles from people from every walk of life, people like you and me. This design doesn't restrict itself to just professional practicing artists or people who had training in arts. It is for professionals and non professional artists. It calls upon each and every person who believes in art.

It celebrates the artist within each and every person. Celebrates creativity and takes it to a whole new level by publishing real doodles by the any and everyone.
One doesn't have to be a professional artist to feature on this packaging.

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