Nutilicious

Design: Armando Gian
Project Type: Concept
Location: New York, USA
Packaging Contents: Dried Fruit
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping / Digital Print

Nutilicious is a one of its kind retail, health and gifting brand in India and the United States, which is driven by the founder’s commitment towards empowering & enabling individuals to make healthy snacking choices at home, school and work.

I was tasked to create a new look for the Nutilicious luxury line of dried fruits. A modern approach to intricate Indian art inspired the patterns used on this packaging concept, which was also strategically paired with a jewel tone color palette to aid in identifying each product. The new line of dried fruits consists of six different packages that range from almonds, cashews, figs, raisins, walnuts, and pistachios.

What’s Unique?
The celebration of Indian culture and art in a modern approach. Each item was carefully crafted to be a part of a luxury product line that allows each product to shine on their own.