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Oh! Sparkling Water


Design: Season of Victory - Linda Baritski
Project Type: Concept
Location: London
Packaging Contents: Adaptogen & CBD infused sparkling flavored water
Packaging Substrate / Materials: Aluminium

Illustrations, branding and packaging design for an Adaptogen & CBD infused sparkling water concept. Full project can be viewed on my website, Behance and The Dots.

THE OBJECTIVE
The concept was to create new branding, lo design, packaging and illustrations for a sparkling water infused with Adaptogens and CBD. The product had to be modern, mass-market, and flexible across future needs for a growing CBD marketplace.



THE SOLUTION
A memorable, clean logo was created to work across product and social media. “OH!” has duel meaning – representing H2O, and also part of the molecular structure of CBD.

CBD products are non-psychoactive. Since many consumers are unaware of this and the product is often misunderstood, no reference to the source plant or leaves have been made on branding.

Eye-catching illustrations in refreshing colours were created to represent each flavour.


What's Unique?
The final designs are a distinct alternative to the popular “medical” solutions currently created for this market.







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