Perfect Mismatch

Design: Charmaine Sah
Photographer: Jai Wadkar
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology, Bangalore
Course: Visual Communication and Strategic Branding
Location: Bangalore, India
Packaging Contents: Water Spray, Breathing Bag, Counting Sheep Exercise, Mints
Packaging Substrate / Materials: Paper
Printing Process: Digital Print

Perfect Mismatch makes gifting products customised to how each zodiac sign reacts with anger and comes up with anger coping solutions in the form of gifts which calms a person down, once he/she engages with the activity kit/product. The aim of the project is to study how each one of us reacts to anger differently, and break the various stereotypes associated with each zodiac sign.

What’s Unique?
The packaging is the power play which will communicate the information regarding each zodiac sign’s anger treatment in a quirky, fun and satirical way.