Rockhampton Sea Salt Flakes

Design: Nicole Vanessa Agus
Project Type: Student Project
School: RMIT
Course: Bachelor of Design (Communication Design)
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Sea Salt Flakes
Packaging Substrate / Materials: Paper, Tin Box, String
Printing Process: Digital Printing

Rockhampton Sea Salt provides quality natural sea salt flakes that are hand harvested from the Great Barrier Reef which is located in Queensland, Australia. This product will be sold at Australian airports targeting tourists from all over the world who are visiting Australia.

The line hand-drawn design was inspired by the simplified patterns of the sea anemones and the color schemes were inspired by the colors off the corals from the Great Barrier Reef. With all the details and colors on the sleeve it makes a great contrast with the black tin box, making the packaging stand out among the surrounding products and it will catch a tourist’s attention.

What’s Unique?
Since the packaging had to be environmentally friendly, the sleeve was designed with paper which is recyclable; however, there is a recipe on the backside where the buyers could decide the keep the sleeve instead of recycling it.

A tin box is used as the main form of the packaging since it can be reused again and give it a second life; other than it being environmentally friendly it is also very light which is perfect for travelling.