The House of Tea

Design: Freddy and Naved
Packaging design: Urvi Jaidka
Project Type: Concept
Location: Delhi, India
Packaging Contents: Tea
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

The brief was to revamp the packs of THT, making it a lot more premium. Something that would have a better shelf throw keeping the niche Indian audience in mind.

What’s Unique?
Different from the regular packs available in the market. Very high on brand recall.