Tortuga Rum

Agency: Suckerpunch
Designer: Giles Lord
Project Type: Concept
Location: South Africa
Packaging Contents: Rum Label
Packaging Substrate / Materials: Glass Bottle
Printing Process: Metalised Paper Label

Tortuga Spiced Rum looks at the various spice routes taken in the Bermuda Islands and incorporates them into the design of this rum label. The rich blue symbolizes the ocean that surrounds these islands and the gold represents the importance of this precious metal in its history. This premium rum label is printed on a metalised paper.