Atelier Rosso IGT

Design: Henrik Hallberg
Illustrator: Marie Sandahl
Project Type: Produced
Client: Villa Monteleone
Location: Verona, Italy
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset/ hot foil

The late Anthony Raimondi, founder of Villa Monteleone winery described his wine as “an iron fist with a velvet glove”.

Together with illustrator Marie Sandahl, we brought this saying to life by creating a train dressed up in a velvet glove together with the animals and plants surrounding the villa.

Atelier Rosso IGT is the first one out in the upcoming artistic wine range from Villa Monteleone.

What’s Unique?
It is completely different from the traditional wines you find in Valpolicella but it is still relevant. It Describes the wine in a personal but very accurate and relevant way.

The first 600 bottles sold out in Sweden in a week’s time when it was launched in Sweden last month.