Bean Worship Coffee

Design: Candy Brophy
Project Type: Concept
Location: Elwood, Australia
Packaging Contents: Coffee Beans
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Bean Worship Coffee Branding Packaging is a vivid graphically abstract/retro take on coffee bean packaging. The design was inspired by fashion labels and video game graphics to contrast the usual conservative take on branding of the product. It was designed with the intention to have a graphic impact when visually merchandised in-store behind the cafe counters to bring a dramatic impact to a monotone contemporary establishment with a mid 20’s to mid 30’s demographic in mind.

What’s Unique?
The packaging’s dramatic retro/dreamscape design makes this a unique “desert roasted” coffee bean brand.