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Brandson Equipment

Design: Felix Schmidt
3D Artists: Kyan Etemadi, Katharina Feldheimer
Project Type: Produced
Client: Brandson Equipment
Location: Hannover, Germany
Packaging Contents: Tools, Drills, Screwdrivers, Screwdriver Sets, Cordless Drills, Precision screwdrivers
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

For the introduction of the new Brandson Equipment tool line, we wanted to continue Brandson's previous packaging design path and still make appealing improvements to give customers the feeling that they have something of value in their hands. And this from the very first moment.

Tools are something where very few people are satisfied with mediocrity and we wanted to underline this with the packaging. A clean, simple design, two-coloured and without overloaded photos characterise the image of the new packaging series. On the back, some fine illustrations were used, which, among other things, made instructions superfluous. The overall goal was a more discreet way in the sometimes very blatant world of DIY products. Discreet but still with a value of recognizability.

What's Unique?
Simple two-colour packaging, which nevertheless underlines the value of the high-quality products and consciously dispenses with photos, which is a rarity in the packaging world of DIY products.

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