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Casa Virginia

Design: Salvatore Santaniello
Project Type: Produced
Client: Casa Virginia
Printer: Etichette Tebaldini
Labels: Arconvert
Location: Bergamo, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: 2-color flexography

Antonio’s wines are not only complex, natural and award-winning.

These wines can speak.

Antonio Lecchi is the renowned director of the Casa Virginia winery. He thinks his wine could tell a very important story: the story of his family.

Casa Virginia wines are inspired by Bergamo legends and the labels are the representation of the mythological characters that populate them.

In those labels the symbology is very important: the rose (the winery logo) represents the vineyards, planted eradicating an ancient rose garden.

The ad hoc illustrations, the natural ivory paper and the references to the Bergamo dialect, create a close relationship between the taster and the owner’s family, even before having visited their fairy-tale Estate.

What's Unique?
“The two metallic inks gives to the illustration an eye-catching realistic graphite effect on the paper.”

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