CHEF

Design: Eugeniya Zhuravleva
3d Visualization: Dmitriy Saveliev
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communication
Tutor: Leonid Slavin, Eugeniy Razumov
Location: Moscow, Russia
Packaging Contents: Ready meal
Packaging Substrate / Materials: Plastic and cardboard

The Chef is a ready meal, soups, salads, drinks for sophisticated young people, living in metropolitan areas.

The brand’s metaphor is based on the chef’s caring hands, who cooks fresh vegetables for you or creates the last bar in serving dishes. To enhance this effect, a mobile AR-application was developed. When hovering over the packaging, the hands of the cook come to life.