La cardelina / 21 del 10 Wines

Agency: Botánico Estudio
Illustrator: Marta Burgui
Project Type: Produced
Client: Bodegas y viñedos Alzania
Location: Logroño, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing, 3D varnish

Alzania wanted to redesign one of its wines, 21 del 10, and at the same time bring to market a new white wine to complement it: La cardelina. We designed these two labels following the same style with manual illustrations, clean white background and a typography with character, resulting in a very special set, elegant and atemporal.

The name ‘cardelina’ refers to the common goldfinch, Carduelis carduelis. We decided to represent a pair of birds with an asymmetrical and balanced composition. For the wine 21 del 10 we needed to represent an element that was feminine and delicate, since this date refers to the birth of the daughter of the owners of the winery. That’s why we chose the centaurea, a wild flower that usually grows near fields and vineyards, mixed with the harvests.

What’s Unique?
A black and white clean and delicate style, but at the same time eye-catching and evocative thanks to the handmade illustrations.