PHI Cosmetic

Manufacturer: Rônatan Bica Design
Project Type: Concept
Location: Porto Alegre, Brasil
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

CHALLENGE:
PHI is a brand for those who seek wellness and beauty through products for body and facial use. PHI products are cosmetic, formulated with natural raw materials, combined with advanced technology for localized treatment and intensive skin care.

SOLUTION:
With immersion in the history and origin of the company, it was possible to arrive at an identity full of personality that speaks much of what the PHI brand stands for. We seek objectivity and precision in the development of the project, creating a serif typeface (bringing the concept of columns), passing through an icon that can be applied subtly or become a key piece in the application of future materials. The icon, is nothing more than the joining of a leaf (nature) with the Greek letter Phi lowercase.