Piccolo Pasta

Design: Divya Venugopal
Project Type: Student Project
Location: Castle Hill, Sydney
Packaging Contents: Pasta
Packaging Substrate / Materials: Cardboard, Acetate Sheet
Printing Process: Digital Printing

Piccolo Pasta was a lesson in branding & packaging design.

Hypothetically established in 1953, and with the torch being passed down through 3 generations, piccolo is an artisan pasta brand, proud to have been a part of Australian lives for over 60 years. Piccolo specializes in bringing gourmet Italian food into your kitchen, and making cooking meals for your loved-ones that little bit easier.

This pasta packaging is done for a series of 3 different pastas namely Squid Ink pasta, Little Ears and Shell Pasta.

The vibrant colours will make the brand to stand out on the store shelves, while the big transparent window would make it easy for anyone to choose the type of pasta.

Logo and packaging knife was created as part of Piccolo pasta branding. The box will itself be like a container. Thus there is no need to transfer the contents to another pasta container at home. The air tight lid will make sure to keep unused pasta fresh for later use.

What’s Unique?
1) The box will itself be like a container. Thus there is no need to transfer the contents to another pasta container at home. The air tight lid will make sure to keep unused pasta fresh for later use.
2) Vibrant colours to make it standout in store shelves