Robin Fruit

Design: Thiago Dias
Project Type: Concept
Location: Campinas, Brazil
Packaging Contents: Dried Fruits
Packaging Substrate / Materials: Plastic pouch

A conceptual project of branding and packaging for a brand of dried fruits.

The product name was inspired by the English mythical hero Robin Hood and the idea behind the design was to bring a bit of the story of this character to the universe of dried fruits. The result was a design with a fun and strong approach, a positioning very used in the Snack segment.