Smile in Wonderland

Designer: Dusadee Lamkijja
Co-Designer: Chanwut Hothai
Project Type: Produced
Location: Bangkok, Thailand
Packaging Contents: Bakery
Packaging Substrate / Materials: Paper, beverages
Printing Process: Off Set Printing

Special menu to celebrate the 7th anniversary of THAI Smile Airway. Ready to serve all passengers traveling with Thai Smile Airway.

All menu created and baked from S&P that is a brand of restaurant and bakery.

Concept design was inspired by the Alice in wonderland tea party, using a line drawing with the number 8, which means stepping into the 8th year. The number 8 also means the infinity and also the lucky number.

In the set includes a bag, cake box, and tea bag. Use colourful pastel colours to convey Europe high tea party.

What’s Unique?
The use of number 8 in the design by using die cut as a bag handle. Which means the passenger is holding hands with the 8th year of Thai Smile and go together.

Bringing the number 8 to be used together with drawings to be consistent and cute, such as hanging a tea cup. Choosing a variety of pastel colors. The appropriate size for pack on board. And convenient use of staff and passengers.