Derrick Lin

Global

Design: Blue Flame Brand Development Co.
Location: China
Project Type: Produced
Client: Tee Of The Moon
Packaging Contents: T-shirt, juice, coffee
Packaging Substrate / Materials: Paper

Good ideas must have a topic of communication, ability to interact emotionally with consumers through text or visual symbols, thereby enhancing the marketing force of the product, enhance the brand’s premium! TEE OF THE MOON chain store brand is like this!

TEE OF THE MOON is a young, mainly non-added fruit tea chain brand, moon and rabbit as visual symbols, by reverse thinking ” Accompanying Chang’e is not necessarily a jade rabbit, it may also be a rogue rabbit. “with sometimes wild and intractable, dissolute uninhibited, sometimes efforts to struggle rabbit character, to reflect the attitude of young people today, bringing interactive topics to brand sales!

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