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Zarya De Zoya

Design: Erica Luzaich
Illustrator: Kevin Sterjo
Project Type: Concept
Location: San Francisco, USA
Packaging Contents: Mezcal, alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen print, foil stamping

The concept of this luxury, mezcal brand, Zarya De Zoya was to acknowledge the culture and process of Añejo Mezcal. Every element of the packaging was thoughtfully selected and designed to create a quality look that feels authentic and faithful to its origin. I worked with illustrator, Kevin Sterjo, to put together this cohesive, metallic, screen printed concept that looks worthy to be sipped.

What's Unique?
Each illustration relates back to the roots of mezcal and the process to get made.

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