Almacura

Design: vegrande®
Location: Mexico
Project Type: Produced
Client: Vanda Zemkova
Product Launch Location: Mexico
Packaging Contents: Energy Balls
Packaging Substrate / Materials: Stand-up Pouch
Printing Process: Flexography

It’s name comes from the yuxtaposition of 2 Spanish words: “alma” meaning soul, and “cura” meaning cure. That’s why the brand blossoms from the desire for a balanced life, with a healthy living mantra at its core. It exhorts positive thinking, eating well, being active and feeling good as a result.

The graphics represent mandalas, built with Almacura’s ingredients arranged in a concentric manner, creating an infinite cycle of balance, reaching for the spiritual side of healthy eating. The corporate brand is mainly white and black, letting the products be filled with color through its ingredients and backgrounds, showing a color palette inspired by Mexican folklore.