Broadcast Coffee Roasters

Design: Eric Fisher
Location: United States
Project Type: Produced
Client: Broadcast Coffee Roasters
Product Launch Location: United States
Packaging Contents: Coffee
Packaging Substrate / Materials: Matte Laminate Paper
Printing Process: Digital Printing

This is work designed for a growing, and well-loved coffee roaster in Seattle, Washington. The client came to me asking for a redesign of their logo and identity, as well as custom packaging. The owner grew up radio broadcasting, thus the name. The logo is a simplified broadcast tower that is intentionally not as literal as their original logo. The package design is a contemporary take on mid-century textiles and patterns through textured, simple shapes and colors.

What’s Unique?
This packaging is unique because it pushes the status quo of coffee packaging with bolder colors and patterns.