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Camlin Poster Color


Design: Palak Gupta
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Course: Product Design
Tutor: Prof. Samson Mathai
Packaging Contents: Poster Paints
Packaging Substrate / Materials: Polypropylene, Paper
Printing Process: Digital printing

While walking with your backpack, have you ever experienced the annoying “clut clut” sound made by those ever-so-restless paint bottles when a paint bottle is missing from the paint box of 6/12?? Have you faced the problems of having so much clutter on your desk while painting that clearing it off later is just a burdensome task?

If yes, then your worries are finally over! I have designed a product which solves the problems faced by every painter in the world: Noise and Space. You must be wondering how is it possible?


First, I changed the cuboidal form to cylindrical and split the cylinder into 2 tiers which somewhat resembles a Dabbawalla’s tiffin, each box accommodating 6 paints each with a cylindrical extrusion in the center for keeping your brushes.

Such boxes are designed compact enough to not only save your expensive space but also gives no space for movement of the paint bottles even when occupied with less than 6 in any tier. So, as I said, it overcomes the challenges of space and noise both!


A tip for the users of my product! Use the upper tier to place colors you’re going to use and use the Central extrusion to keep your brushes because face it, you have experienced the problem of “where should I keep my brushes not in use??”

Anybody can paint! And so, I have some add-ons in my product especially for the beginners out there: A color guide containing color schemes and color emotions to enable them to make attentive and engaging paintings.

Moreover, this is a one-stop-shop for everything you need. So, it also features a cap which also acts as a palette!


What's Unique?
The cylindrical form with two decks each accommodating 6 paints with a cylindrical extrusion in the center for keeping your brushes while painting. It also features a cap which acts as a palette. But the most distinctive feature of this poster color packaging is the color guide containing color schemes and color emotions to enable beginners make attentive and engaging paintings.







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