Gesprächsstoff

Design: LinkupDesign
Location: Germany
Project Type: Produced
Client: Weingut Reuther
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Wine is bottled poetry!
Get the wine, we need to talk about feelings!
A bottle of wine contains more philosophy than any non-fiction book.
Trust me, you can dance! -wine.
Too bad you can’t stroke a wine.
Wine + Dinner = Winner.
Tell me the three magic words! You, me, wine?

Of all the drinks, wine is certainly the one that stimulates the most witty conversations. What is not all discussed over a good glass of wine? And how often has wine inspired great writers? Tucholsky wished to caress wine, Robert Louis Stevenson called it “poetry in bottles” and Goethe even thought a glass of wine was the “saviour in need”.

LinkupDesign has created several wine labels with different sayings from famous or unknown Authors.

We understand “Gesprächsstoff / conversation material” as a trigger for communicative situations, which can be the initial spark for interesting conversations. Wine has always been a means of communication and so our focus of this label design was precisely this communication.

The wine was bottled and labelled exclusively by the Reuther winery. It was sold very successfully within four weeks in Jacques’ Weindepot and online.