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Magic or Nothing


Agency: Paradigm Design Consultants
Designer: Anas K
Writer: Javed Imtiaz
Location: India
Project Type: Produced
Client: Yara Communications
Product Launch Location: India
Packaging Contents: Planner
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing, Foil stamping

To design this in-house souvenir for a branding agency, we went for a handy size that could even fit jeans pockets, and friendly-looking curved edges that wouldn't easily catch and fold/ dog-ear when slid into bags and pockets. The planner is made entirely of paper. We used 70 gsm Natural Shade bookprint for the inside pages and 300 gsm Old Mill Stucco premium white for the cover, which was foil stamped with the motto 'magic or nothing' - to inspire excellent, uncompromising work.

Inside, every month begins with a quote - edited and adapted for the design - from founders of major organisations that have combined good design and branding. Each month is divided into weeks, with each week getting a full two-page spread for planning and notes.








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