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Organic Araí

Design: Mercedes Arrighi
Location: Argentina
Project Type: Produced
Client: Agostina y Giselle Bruno
Product Launch Location: Argentina
Packaging Contents: Yerba
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

The design of the packaging was initially thought of as a low-cost design, the main thing being the logo with the brand and the material accompanying it. The product started from missions and the grass was from there, so the origin of the grass and its legends were sought. And the most original was the legend of the sun and the moon, from there comes Araí. But we had to anchor it to Argentina since it is an export product, that's why the Buenos Aires fileteaod (a type of artistic drawing and lettering, with stylised lines and flowered, climbing plants) that is characteristic of Buenos Aires was used.

What's Unique?
From the beginning of the project, the design is presented as a low-budget design that is ecological, that is profitable for the client

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