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Profecía - El Águila y el Cóndor


Design: Emi Renzi
Location: Argentina
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital printing

According to legend, the ancestral peoples of all America will unite to try to convince Western culture to change their destructive action against Mother Earth because, if they do not, large nuclei of humanity will disappear. This is what PROFECÍA is about: he tells us that since time immemorial, human societies decided to take two separate routes and become two different towns: the town of the Eagle and the town of the Condor.

The people of the Eagle have focused mainly on the intellectual, on the industrial, and are often identified with science and technology. Here are the explorers, the colonizers and the aggressors in the historical records.

For its part, the people of the Condor are intuitive, creative, sensitive and soul. Indigenous peoples identify in general with this path, since they prioritize in their cultures the heart over the mind and mysticism over rationalism.



What's Unique?
This wine tries to communicate, through an indigenous prophecy, that we must unite the two forces that represent the eagle and the condor in this prophecy for a better world and the future of humanity.







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