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Treaclemoon Cucumber Cactus Cool

Label Manufacturer: Royston Labels
Location: United Kingdom
Project Type: Produced
Client: Treaclemoon
Product Launch Location: United Kingdom
Packaging Contents: Shower gel

This vibrant label for Treaclemoon shower gel is Royston’s first digitally-printed work to win an industry award.

Treaclemoon is a manufacturer of bath products and toiletries known for its vibrant packaging and exquisite fragrances. Recently, the German arm of the company developed a new shower gel, Cucumber Cactus Cool, a vegan formula scented with cucumber and prickly pear, and which comes housed in a 25% recycled plastic bottle.

The Royston Labels team were invited to manufacture a label for this shower gel and came up with a finished product that has just bagged a FINAT award – our first ever for a digitally printed label!

The label was printed on a clear substrate, PET liner, which has a completely clear finish, giving a “no label” look. The crystal clear material was then printed with opaque white to allow for us to add the design, which depicts hands raised in celebration, colourful butterflies, and detailed floral patterns. We were able to achieve a high level of detail and intricacy using our sophisticated Screen Truepress L350UV inkjet press.

At the FINAT European Label Forum in June, our label for Cucumber Cactus Cool bagged the top trophy in the Digital Inkjet Category. We’re delighted with the eye-catching finished label, which shows great use of the digital process, and even more pleased to have been singled out for such a prestigious industry award.

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