Alloga Biocare professional cosmetics

Agency: Ohmybrand
Client: Alloga
Location: Russia
Project Type: Produced
Packaging Contents: Cosmetics products

TASK
To develop packaging for the Alloga Biocare professional cosmetics line with natural ingredients.

The owner of the company, Elena Pinkalskaya, a beautician with vast experience, knows firsthand how difficult it is to find a professional narrowly targeted product. Not finding ready-made solutions on the market, Elena decided to develop her own care products.

IDEA
Professional care is no longer a secret available to units.

SOLUTION
An experienced specialist knows that for beauty and health it is important not only timely visits to the cosmetologist but also independent daily care aimed at maintaining the result. But where to buy the same product as a specialist, if the mass market focuses on the average buyer and his requests? Alloga Biocare is a professional skincare product with a highly targeted action, developed by an experienced cosmetologist based on the needs of its patients. For example, the products of the line carefully care for extended eyelashes, without dissolving the adhesive, and thereby preserving the work of the master for a longer period.

Our brand lives in two spaces: it can be bought both in beauty salons and pharmacies, and online through Instagram.

The sign showing the relationship of medicine and aesthetics is formed by the ligature “a +” and is easy to remember. Using two colors: white and bronze, personify a professional approach and quality.

Now the lineup has a minimal set of products: facial cleanser, face cream and makeup remover, but in the future, the lineup will naturally expand.