Altamira

Design: PROFSOYUZ
Location: Russia
Project Type: Produced
Client: Mineral Waters of the Caucasus LLC
Product Launch Location: Russia
Packaging Contents: Beverage, Mineral Water
Packaging Substrate / Materials: Glass bottle, Paper

Altamira brand asset had a good name and concept for the product at the time of the start of the project. This concept has been presented in two categories (mineral water and soft drinks). Our task was to develop a strategy and positioning for a new brand, as well as visual identification: the logo, packaging design and bottle shape.

Taking into account the structure of the Altamira brand, a positioning strategy has been developed. This structure takes into account the peculiarities of the Russian market of soft drinks. The visual identification of the Altamira brand was carried out after the approval of the strategy.

The design of the mineral water label is based on the image of mountains, which are de facto a visual category code. In this case, the mountains have acquired perfect, geometrically regular outlines. This is consistent with the nature of the product and helps to organize label space.

Slim bottle with embossing and individual design emphasizes its premium status.

When working on a project, not only strategy and design were created. It was also client’s consultation in respect of the technical aspects of implementation.