Candelas Organic ground coffee range

Design: Anne Drew
Location: Spain
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic pouch

Candelas is a famous Spanish coffee product company. I wanted to work on the Organic ground coffee range made of two products: the Pure Roast and the decaffeinated. The idea here, was to make a strong visual impact. Coffee takes a big part in the industry and makes it more hard to stand out in the supermarket shelves. The Candelas flame logo has been magnified to an almost abstract shape, but still recognizable, to bring clearness to the information, but keeping a fun pattern background made of 3 different beans shape. As both are organic, a beautiful earthly green and blue was chosen. The fonts are without Serif, to keep a minimal look in contrast with the pattern background.

What’s Unique?
It’s clean and simple, plays with coffee patterns and logo while being easily recognizable from far.