Prime Bio

Design: Olga Takhtarova
Location: Ukraine
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Food
Packaging Substrate / Materials: Plastic

A series of packaging designs for cereals, muesli, and dried fruit is based on a common visual motif. This motive was inspired by a series of tales by Nikolai Nosov about Dunno, little men, and a fairy-tale city. The humans were so small that some berries or fruits were the size of a small house for them.

The company that launches this product on the market is based on the consumer’s interest in healthy and natural foods and therefore purchases only environmentally friendly certified products. To convey a sense of skill and honesty, illustrations and handwritten fonts were used in the design. In total, 23 packages were developed for various products.

The result of the work was a warm, attractive and soft design with characteristic and clearly recognizable elements. The client wanted to avoid the visual cliché, which today is often presented on the market. I decided to create a package whose visual identification will adapt to modern trends and will last a long time.