Spice Symphony

Agency: Focus Diseño Estratégico
Designer: Sharom Flores
Location: Ecuador
Project Type: Produced
Client: Astra Green
Product Launch Location: Russia
Packaging Contents: Spices
Packaging Substrate / Materials: Paper

Spice Symphony is a Russian spice brand which understands that cooking is as melodic as creating music.

In order to capture their essence, we created a pattern inspired by traditional Russian patterns which combines both the music and the spices (elements that define the brand). For the musical instruments, we inspired ourselves in Russian instruments such as the balalaika or the dudochka. For the spices, we used the ones the brand works with.

As for the color and shapes used in the package, we wanted to inspire a traditional Russian feeling, so the color elected was red. As for the shapes, we used a combination of squares and onion domes, which are typical to Russian architecture.

What’s Unique?
Being able to include musical elements in a food brand.