SUPAY – Peruvian chili oil

Design: CHAMAN Agency
Location: Peru
Project Type: Produced
Client: SUPAY
Product Launch Location: Peru
Packaging Contents: Chili oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing

Supay is a high quality Peruvian oil, made from cold pressed chili seeds. Supay is a unique product in its category, aimed at increasingly demanding consumers that are constantly looking for new aromas and flavors.

To develop Supay’s graphic identity and packaging, we mainly use organic lines that represent the origin of the oil and transmit the essence of its quality. Therefore, it is possible to appreciate in the design, the predominance of black color in contrast to metallic applications, as well as the use of elements such as seeds and the chili pepper body to refer to the origin and the characteristic spicy flavor, represented as flames of fire.

What’s Unique?
The predominance of black color in contrast to metallic applications. To develop Supay identity, we based on organic lines that represent the origin of the oil and transmit its superior essence.