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Verak aged 25 years

Agency: Zero Pozitive Publicis
Creative Director: Driton Avdyli
Location: Kosovo
Project Type: Produced
Client: Stone Castle
Product Launch Location: Americas
Packaging Contents: Verak, alcohol, Drink, Raki, Beverage, Brandy
Packaging Substrate / Materials: Cardboard, Plastic, Glass
Printing Process: Foil Stamping, Screen Printing

Stored in a barrel over 25 years, “Verak” is a unique brandy which goes hand in hand with everything Kosovo as a country has been through and endured within this period of time. Through conflict and peace, highs and lows - “Verak” has remained strong and pure throughout.

Triumph, tradition, tolerance – are all embodied in the packaging design. The emblem, colored gold, typifies the richness of the brandy. The bottle itself is v-shaped, alluding to the nation’s victories in more recent history.

We believe that a fine brandy requires meaningful packaging to go with each bottle that tells a unique story. The packaging for “Verak” is designed to open sideways and outwards, thus presenting the bottle elegantly down the middle with utmost pride.

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