VIZOU – Reading Glasses

Agency: Studio Chapeaux
Creative Direction: Axel Domke
Location: Germany
Project Type: Produced
Client: Vizou
Product Launch Location: Global
Packaging Contents: Reading Glasses
Packaging Substrate / Materials: Cardboard

Task:
With Vizou, Thalia launches its own reading glasses collection. The aim was to develop a holistic identity design for this collection. (Naming, Logo, Packaging Design).

Communication idea:
Enjoy every Detail — the new joy of reading.

Implementation:
A reading glasses packaging that grows with the needs. The comprehensive graphical identity evolves according to the dioptric strength, form and tonality of the respective eyewear model.