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American Juice


Agency: Tandem
Creative Director: Habi Girgis
Location: Egypt
Project Type: Pitch work
Packaging Contents: Juice
Packaging Substrate / Materials: Tetra Pack
Printing Process: Offset

The main Idea of this concept is to make the packs connected on the shelf in order to make a strong visual impact in the supermarket. We are using the shelf as our billboard with a huge visual. The clean and white background communicates the purity and freshness of the product without writing it.

What's Unique?
The packages complete each others to make a huge impact on the supermarket shelves.







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