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Ca’ del Bosco – Dosage Zéro Noir


Design: Novaidea Creative Resources
Art Director: Franco Vendramin
Designer: Giordano Zanotto
Location: Italy
Project Type: Produced
Client: Ca’ del Bosco
Product Launch Location: Global
Packaging Contents: Wine, Franciacorta
Packaging Substrate / Materials: Glass bottle, Wood, cardboard

Valorizing a wine which manifests its noble qualities in an exclusive aromatic profile. Seduction takes on a new shape. Perfection.

Dosage Zéro Noir is the latest in the Vintage Collection family of Ca’ del Bosco. Obtained exclusively from Pinot Nero grapes from the “Belvedere” area, at 366 m. altitude, where vineyards dominate the Franciacorta region. Novaidea has been able to interpret the ideal quality of this product, developing an elegant label, refined and austere. The antique golden background of the label completes the soft-restyling of logotypes and relief, redesigned with spotless attention to detail. A restyling which has then been applied to all the members of the Vintage Collection. A valorization of age which gains a prominent position in the sleeve and becomes stamp and guarantor of a very prestigious wine.



Waiting, expectation, desire. Novaidea has created the teaser for the invitation to the inauguration of the product, utilized for its communication in both digital and paper formats. A fine-tuned visual based on the dichromic gold-black, a refined play on reflection created from the alternating glossy and opaque surfaces. The design is revealed in the symbol, in the golden letters which shine, like pieces of a byzantine mosaic, in a multiform font composition. The untold becomes image and stimulates the curiosity of a secret. The tasting of Dosage Zéro Noir is a pleasure awarded only to those who can await the perfect moment, the instance when all secrets are revealed.

Novaidea has created an exclusive packaging, a celebrative receptacle for the few passionate individuals which allows the tasting of Dosage Zéro Noir of three different ages: 2001, 2004 and 2005; after 12, 10 and 9 years of refining on yeast. A treasure guarded by time, to be tasted in the present.


What's Unique?
Novaidea has been able to interpret the ideal quality of this product, developing an elegant label, refined and austere. The antique golden background of the label completes the soft-restyling of logotypes and relief, redesigned with spotless attention to detail.







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