Dos Equis Mexican Pale Ale

Design: threebrand
Location: United Kingdom
Project Type: Produced
Client: Dos Equis / Heineken
Product Launch Location: United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminium can

Renowned for its red double X brand marque, we were tasked with creating an extension to the Dos Equis Mexican Beer range and this was our result.

We worked with a local illustrator to commission an evolve of the core Dos Equis iconography that is ownable to the new variant and assists in visually communicating Dos Equis brewing heritage and expertise.