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Eda Na Da!

Creative Agency: Design Department
Art director: Shinkin Vladislav
Designer: Bobkova Elizaveta
Project Type: Produced
Location: Russia
Client: Eda Na Da!
Packaging Contents: Healthy food
Packaging Substrate / Material: Plastic, glass bottle
Product launch location: Russia

Healthy food gives a person energy, makes him move and feel cheerful. Products of the trademark "Eda na Da!” (Food on Yes) help to say "Yes" to proper nutrition and an active lifestyle. Therefore, we made the overall style of the logo and packaging so mobile and active. Thus, we attracted the attention of a young audience to a long-existing product and highlight it from competitors with a "therapeutic design" for an older audience.
Individual illustrations and natural deep colors of the meal lines, seeds, oil and bran reflect the naturalness of the product and full of energy properties.

What's Unique?
Dynamic illustrations and vibrant colors stand out among competitors in the field of products for weight loss and proper nutrition.

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