GNOSIS

Design: A.S. Antonia Skaraki
Location: Greece
Project Type: Produced
Client: Agricultural university of Athens
Product Launch Location: Greece
Packaging Contents: Soil
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

A strikingly indulgent aesthetic that deliberately disregards the category’s moody, rather serious look and feel. Enchanted by the power of the word ‘Gnosi’ (knowledge in Greek), we imagined a magical trip of knowledge and exceptional products… from the university labs to the public! That’s the reason why we created an eye-catching labyrinth with multiple meanings. The rounded, handwritten letters soften the image and imply a sense of playfulness, while the minimalistic design and the careful selection of the color palette result in a look that is energetic, youthful and modern, leading to a memorable product line.