Green Conut

Design: SUMP DESIGN
Creative Director: Zi Huai Shen
Location: Taiwan
Project Type: Produced
Client: GREEN CONUT
Product Launch Location: Global
Packaging Contents: Handmade soaps
Packaging Substrate / Materials: Bottle, Tag, Wrap, Glass Bottle, Pulp Carton

Green Conut is known for its professional handmade soaps. The soap product’s key feature is that it is “unscented,” giving it a good advantage in the market. The new corporate identity and rebranding strive to present the product’s natural scent with visual solutions that highlight its “unscented” quality. The rebranding starts by using a single color (brown) to illustrate the source ingredients. This ingredients image is combined with the logo to create an auxiliary image that conveys an unscented visual experience. The effect is to strengthen and differentiate the brand’s unique features, which has enabled Green Conut to stand out among similar products.