Nua Nua

Designer: Nana Tejapaibul
Location: United States
Project Type: Student Project
School: Rhode Island School of Design
Course: Packaging
Tutor /Lecturer / Teacher: Aki Nurosi
Packaging Contents: Thai chili seasoning mix
Packaging Substrate / Material: Plastic, Corrugated cardboard
Printing Process: Digital Printing

“Nua Nua,” meaning delicious in Northern Thai word, is a modern Thai chili seasoning mix Brand. Its objective is to showcase traditional Thai flavor to young Thai and international consumers through colorful and friendly design.

“Nam Prik” or Thai Chili Seasoning is an essential item in Thai cuisine. It usually comes in a glass jar with an old and traditional style label, which makes it difficult to control the portion and carry around. Nua Nua found the solution by taking inspiration from Japanese Furikake (a dry Japanese seasoning)’s packaging and using light-weight and clear plastic packets. The illustration in the package represent the flavors, making it’s more appealing to the young and international consumer.

What’s Unique?
Thai Chili Seasoning packaging usually comes in a glass jar with an old and traditional style label, which makes it difficult to control the portion and carry around. Nua Nua found the solution by taking inspiration from Japanese Furikake (a dry Japanese seasoning)’s packaging and using light-weight and clear plastic packets. Nua Nua stands out from other brands by having a contemporary design and colorful illustration.