Nude Dude

Agency: Balhé Studio
Illustrator: Roland Molnar
Graphic Designer: Ádám Matyikánics
Copywriter: Krisztián Gajdár
Location: Hungary
Project Type: Concept
Packaging Contents: Beer Package Design
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The Nude Dude – Blokes in embarrassing situation is a craft beer brand, made especially for nudists. It helps the first-timers to drop their inhibitions and their clothes. The illustration on the label shows a newcomer feeling awkward, and an old hand, who gives a calming smile. The packaging has been made under 6 hours and earned 1. prize in the Beer Design Challenge, organized by Dekoratio Branding and Design Studio.