Pitahaya Wine

Design: Firstrein
Location: Ecuador
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Based on the different stages of the product it was time to improve its presentation with an image previously made. In this project we gave a total change in the whole concept, defining typographies, spaces, elements and we implemented an illustration that represents the ecosystem of the company. Given its geographical location, we identified points that were not exactly accurate. And through the illustration, we located the plantation, storage center and the Sangay volcano to center the origins of the product.

In general, the application of the image is based on the Procel logo as a product brand that, together with the elements, establishes a clean, simple and modern graphic.

What’s Unique?
The work in the illustration by which the geographical idea of the product was indicated