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Design: äbranding
Location: Spain
Project Type: Produced
Client: Tarazona
Product Launch Location: Global
Packaging Contents: Fertilizers
Packaging Substrate / Materials: Bottle of plastic and Insulating metallic bag
Printing Process: Digital printing and Silk-screen printing

Antonio Tarazona is a company dedicated to the production and distribution of fertilizers. They reached us so we could create the packaging of their new range of products TARATECH®. To that purpose, in äbranding we conceived the following design, clean and elegant, using black, white and grey as base colours for the plastic containers.

Regarding the labels, we used a silver laminated paper. We printed a black design over that silver base, playing with the negative spaces to create agricultural products’ forms, which are the target of the content inside the packaging. Furthermore, you can find four lines of products in the TARATECH® range of products: TARAVERT®, TARASOIL®, TARAFOL® and TARAFEED®. In order to be able to distinguish the lines of products easily, we infused the company’s logo with different colours representing each one of them.

In the TARATECH® range of products, you can find biostimulators, agro-nutrients and special products that satisfy the needs of crops from start until harvest.

What's Unique?
We used a silver laminated paper and we printed a black design over that silver base, playing with the negative spaces to get an attractive result.

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