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TRES: World Regions


Design: Pande Branding & Design
Location: Brazil
Project Type: Produced
Client: Grupo 3 Coracões
Product Launch Location: Brazil
Packaging Contents: Special Coffees
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Description
Aiming the expansion of the line and the entrance in the category of special coffees, the challenge to create a new line of Origin coffees, coming from the main coffee regions of the world was created.

This new line, besides to bring elements of language from the brand TRES, needed to express, in an evident way, the region and the country of origin of the coffee.

Execution
After a research of history and main cultural and artistic movements of each country, we built a structure of package that facilitates the acknowledgement of brand and line of products and that, at the same time, represents, through its graphics, each region of Origin of the grains.

Idea
Using the drawing of a map of each country, highlighted, our design communicates clearly the origin of the producer region and creates a clear point of difference among the products of the line. We also use typographies that represent each country of origin. All to harmonize with the illustration of each region.


What's Unique?
This new line, Regions of the World, with grains coming from the main coffee regions of the world, aggregated speciality and exclusivity to the line of capsules 3 corações, by the importance and relevance of the coffee from these regions.







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