Culmen Coffee

Design: Salomón Chavarria
Illustrator: Roman Watercolor
Location: Honduras
Project Type: Produced
Client: Proccal
Product Launch Location: Honduras
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

Culmen coffee is a brand of Proccal company, located in Marcala, La Paz, Honduras; for the unique characteristics of Marcala region, the first coffee producing area in Honduras in obtain a single-origin coffee. talk about this area, is talk about quality coffee, high altitude mountain coffee with flavor and tradition, and involve all the people who participate in the growing process of this aromatic product.

Packaging design expresses the culture and customs of the people of this community, as well as the traditions that are linked to coffee production. watercolor paintings works of various characters were used in the design so that the consumer can easily identify the product of their choice.

Culmen coffee expresses in its colorful and artistic designs, the joy of our people as a brand identity and a visual identity logo of the mountainous region of Marcala, coffee producing region of excellence in our country.

What’s Unique?
In the process of designing the packaging of the Culmen Coffee brand coffee bags, watercolor paintings works of the people of the Marcala community were used. Digital printing of flexible bags in foil material with a white base except at the edge of the logo and in the name of the brand that transparency was used to highlight the effect of the foil material.