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Design: d'front
Location: Portugal
Project Type: Produced
Client: 'Oli'oli
Product Launch Location: Portugal
Packaging Contents: Cakes
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

‘Oli’oli is a brand of homemade cakes made with love and joy.

The challenge was to create the brand name where it should be, somehow, linked to people, nature, beach and Hawai.

People eat cakes in celebrations, together, with friends, with family, with loved ones. Same as brunch! People have fun. People want to share food with each other.

Our strategy relied on research for terms, words and feelings that could somehow be linked to the ideas and feelings that the brand intended to convey. Hence was born the name ‘Oli’oli which means “joy” in Hawaiian.
With the name, a signature was also created to reinforce not only the brand values but also, to emphasize what it is – Cakes & Joy.

The key visual is inspired on the mood of the beach/nature giving essentially the message of well-being, tranquillity and, above all, good vibes and joy.

What's Unique?
We created a packaging inspired by the beach/nature mood, essentially conveying the message of well-being, tranquillity and, above all, good vibes and joy.

The green and orange pattern refers to the Hawaiian vibe of vegetation and colors typically associated with a sunny and tropical climate.

This young, elegant and attractive packaging line is made from recyclable and environmentally friendly materials.

4 comments: 'Oli'oli

  1. I really liked the design concept here and the way you choose packaging material & box style, complimenting each other. Great Job - Derrick

  2. These are wonderful cardboard boxes, i do write a blog on cardboard boxes, check it:

  3. The color design of the picture is very beautiful. The food makes people look appetizing and attentive.

  4. Thanks for mentioning that social media marketing helps you remind the target audience that visited your website but didn’t make purchases about your products again. My brother-in-law owns a small business. He’s thinking of investing in social media marketing services.Custom Printed Boxes
    Custom Boxes with Logo


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